Pick Your Community: | Hopkins | Muhlenberg | Daviess | Christian | Fayette | Henderson | Lakes | McCracken | Warren | Webster
Davis Motor Sales banner ad

WKU Fusion Journalists at Center of Media Strategic Discussions

wku red borderBOWLING GREEN, Ky. (5/1/13) – More than 450 top media executives from around the globe and a team of Western Kentucky University multiplatform student journalists have gathered in New York City this week for meetings on the future of news brands.
 
The executives from more than 40 countries are here for the 83rd annual World Congress of INMA, a news industry strategic trade organization.
 
The students are the staff of Western iMedia, an entrepreneurial editorial operation embedded in Western Kentucky University’s School of Journalism & Broadcasting. They designed and are now on site producing exclusive coverage of the conference, but they have also had the spotlight turned on them.
 
Earl Wilkinson, INMA CEO and executive director, led the Congress audience in giving the students a standing ovation Monday morning during opening ceremonies. He noted that while INMA is debating the future course of news media, WKU’s specially trained journalists are demonstrating it. This is the third year in a row that INMA has hired Western iMedia to enhance its Congress coverage.
 
Western iMedia’s reports — via mobile-optimized video, an advanced style of long-form narratives, social networked surveys and a virtual twitterstorm of audience interactivity — have so far achieved a peak reach of more than 1.2 million people. That came on Monday with the conference’s headline presentation from media rockstar Arianna Huffington of The Huffington Post. iMedia journalists also produced one of the few interviews Huffington gave after her remarks.
 
The WKU group has also been asked to contribute to various discussions at the congress concerning their recent work on other projects involved with data visualization, augmented reality storytelling and designing news engagement environments. Several students were interviewed by DTI Television and News & Tech magazine about their activities.
 
As for their congress coverage, the bulk of Western iMedia’s work is available through INMA’s congress hub at inma.org/wc. The articles there are produced using a unique method of writing long-form narrative designed to cater to multiple audiences. The students developed a workflow for collaboratively producing multiple facets of an article simultaneously and in real time, and custom-coded a unique website interface to integrate all the separate parts of a story into a single online entry accessed through a row of content triggers.
 
Western iMedia staff members are trained as fusion journalists who combine the standards, mission, ethics and production values of traditional editorial work with a very atypical range of expertise in making that work more visual, more tangible and more accessible to a contemporary audience. The program draws the very best students from across all of the WKU journalism school’s areas of study.
 
Western iMedia consists of Anna Anderson of Shelbyville, Ky., Stephanie Bronner of Louisville, Ky., Elizabeth Geiman of Fort Thomas Ky., Cameron Koch of Hartselle, Ala., Whitney Koontz of Louisville Ky., Brie Logsdon of Louisville, Ky., Lauren Lorance of Jeffersonville, Ind., Hannah Murphy of Madisonville, Ky., Bethany Randall of Owensboro, Ky., and Khristian Tate of Owenton, Ky. WKU graduate and iMedia alumna Anna Williams of Davenport, Iowa, is assisting the staff with media production. The staff is directed by iMedia coordinator and WKU Turner Multimedia Professor Kerry J. Northrup.
 
For more information on the project or to schedule an interview with Bronner (the iMedia audience lead) or Northrup, please call 1-270-745-5140 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
 
SurfKY News
Information provided by WKU
Photos provided by SurfKY Graphics

© Copyright 2014 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story by using one of the social media links below.

Posted on 2/2/14
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
3/12 - 718 switched from reg 2 to hopkins only
Posted on 1/31/2014
2/6/2014 - posted
Started 11/8/2013
Started 11/8/2013

Stock Report

1 DOW 17,113.54
+61.81 (0.36%)    
2 S&P 1,983.53
+9.90 (0.50%)    
3 NASDAQ 4,456.02
+31.31 (0.71%)    
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
3/12 - 718 switched from reg 2 to hopkins only
Posted on 1/31/2014
2/6/2014 - posted
Started 11/8/2013
Started 11/8/2013
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
3/12 - 718 switched from reg 2 to hopkins only
Posted on 1/31/2014
2/6/2014 - posted
Started 11/8/2013
Started 11/8/2013
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
3/12 - 718 switched from reg 2 to hopkins only
Posted on 1/31/2014
2/6/2014 - posted
Started 11/8/2013
Started 11/8/2013

Most Read This Week (Site-Wide)

July 18, 2014 2898

Madisonville Man Arrested for Meth in…

in Top Stories by Sheriff Curtis McGehee
July 18, 2014 2183

Hopkins County Health Department Food…

in News by Lisa Miller
July 21, 2014 1923

Five Sent to Hospital After Two-Vehicle…

in Top Stories by Rita Dukes Smith, SurfKY News Director
July 18, 2014 1885

K9 Unit Helps Find Meth in Muhlenberg…

in Top Stories by Sheriff Curtis McGehee
July 18, 2014 1769

Man Injured in Depoy Accident

in Top Stories by Trooper Stu Recke

Most Read Stories from Hopkins County

July 18, 2014 2898

Madisonville Man Arrested for Meth in…

in Top Stories by Sheriff Curtis McGehee
July 22, 2014 1733

Madisonville Woman Charged With…

in Top Stories by Madisonville Police Department
July 19, 2014 999

Local Hip-Hop Artist, Marack, Talks About…

in Top Stories by Amber Averitt, SurfKY News
July 21, 2014 953

Three Injured in Three-Vehicle Collision…

in Top Stories by Rita Dukes Smith, SurfKY News Director
July 21, 2014 912

Madisonville Fire Chief Announces…

in Top Stories by Rita Dukes Smith, SurfKY News Director

Most Read Stories from Owensboro

July 18, 2014 1578

Owensboro Police Department Reports…

in News by Dennis Beard, SurfKY News
July 21, 2014 901

Portion of Southeastern Parkway Closed…

in News by Beth Cecil
July 18, 2014 407

Owensboro Begins Year-Long, Long Range…

in Top Stories by Dennis Beard, SurfKY News
July 21, 2014 397

Strahan Selected as Cravens Elementary…

in Top Stories by Julie Ellis
July 22, 2014 386

Alliance for a Drug Free Owensboro and…

in News by Carla Shelton

Most Read Stories from Muhlenberg County

July 21, 2014 1923

Five Sent to Hospital After Two-Vehicle…

in Top Stories by Rita Dukes Smith, SurfKY News Director
July 18, 2014 1885

K9 Unit Helps Find Meth in Muhlenberg…

in Top Stories by Sheriff Curtis McGehee
July 18, 2014 1769

Man Injured in Depoy Accident

in Top Stories by Trooper Stu Recke
July 18, 2014 1467

From New York to Greenville, Iron Beam…

in Top Stories by Charles W. Riley II, SurfKY News
July 19, 2014 1381

Cash Mob Descends on Muhlenberg…

in Top Stories by Rita Dukes Smith, SurfKY News Director

SurfKY News Group, Inc. Central Office & Printing Division
1125 Nebo Rd.  •  Madisonville, KY 42431  •  270.452.2249 (fax)
Main Number: 270.452.2727 (phone)  •  Printing Division Direct Line: 270.821.8600 (phone)

SurfKY Owensboro News Bureau
920 Frederica St. / Suite 210  •  Owensboro, KY 42301  •  270.683-8060 (phone)


Contact a member of our staff: www.surfky.com/contact
Copyright © 2014 SurfKY News Group, Inc.  •  Terms of Use  •  Site Map

social 06social 21social 22social 04social 03