The contest, which was originally open to high school students only, challenges participants to help put an end to distracted driving in their communities by producing short television public service announcements (PSAs) that discourage others from texting while driving.
“It’s encouraging to know that young people who are just starting to think about driving want to get involved with this cause,” said Barry Nothstine, Vice President of Sales and Marketing for Bluegrass Cellular. “Because it’s an important message, and it really can impact people at any age. Hats off to these students for wanting to make a difference in their community.”
Once submitted, the PSAs will be reviewed and scored by an expert panel of judges that includes Barry Nothstine, Vice President of Sales and Marketing for Bluegrass Cellular; David Vawter, Chief Creative Officer of Doe-Anderson, a Louisville-based advertising agency; and Trooper Jeff Gregory, Public Affairs Officer for the Kentucky State Police. A portion of the final score will also come from a community vote, which Bluegrass Cellular will host via social media.
The winning PSA, to be announced May 1, 2014, will air on local television and in Bluegrass Cellular stores throughout the month of May.
For a complete list of guidelines and submission instructions, visit Bluegrass Cellular online.
Students can also pick up an informational packet from their school guidance counselors or one of Bluegrass Cellular’s Customer Care Centers. Locate the nearest Bluegrass Cellular Customer Care Center.
For additional information about the DRIVE NOW. TEXT L8R. PSA contest, contact Sarah Strader, Marketing and Public Relations Administrator for Bluegrass Cellular, at (270) 765-6361 or
Information provided by Joanna Clark
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