Pick Your Community: | Hopkins | Muhlenberg | Daviess | Christian | Fayette | Henderson | Lakes | McCracken | Warren | Webster
Guthrie link http://www.jsmc.org/Other-Ancillary-Services/Guthrie-Express-Lab/Medical-Imaging/
Davis Motor Sales banner ad

WKU Fusion Journalists at Center of Media Strategic Discussions

wku red borderBOWLING GREEN, Ky. (5/1/13) – More than 450 top media executives from around the globe and a team of Western Kentucky University multiplatform student journalists have gathered in New York City this week for meetings on the future of news brands.
 
The executives from more than 40 countries are here for the 83rd annual World Congress of INMA, a news industry strategic trade organization.
 
The students are the staff of Western iMedia, an entrepreneurial editorial operation embedded in Western Kentucky University’s School of Journalism & Broadcasting. They designed and are now on site producing exclusive coverage of the conference, but they have also had the spotlight turned on them.
 
Earl Wilkinson, INMA CEO and executive director, led the Congress audience in giving the students a standing ovation Monday morning during opening ceremonies. He noted that while INMA is debating the future course of news media, WKU’s specially trained journalists are demonstrating it. This is the third year in a row that INMA has hired Western iMedia to enhance its Congress coverage.
 
Western iMedia’s reports — via mobile-optimized video, an advanced style of long-form narratives, social networked surveys and a virtual twitterstorm of audience interactivity — have so far achieved a peak reach of more than 1.2 million people. That came on Monday with the conference’s headline presentation from media rockstar Arianna Huffington of The Huffington Post. iMedia journalists also produced one of the few interviews Huffington gave after her remarks.
 
The WKU group has also been asked to contribute to various discussions at the congress concerning their recent work on other projects involved with data visualization, augmented reality storytelling and designing news engagement environments. Several students were interviewed by DTI Television and News & Tech magazine about their activities.
 
As for their congress coverage, the bulk of Western iMedia’s work is available through INMA’s congress hub at inma.org/wc. The articles there are produced using a unique method of writing long-form narrative designed to cater to multiple audiences. The students developed a workflow for collaboratively producing multiple facets of an article simultaneously and in real time, and custom-coded a unique website interface to integrate all the separate parts of a story into a single online entry accessed through a row of content triggers.
 
Western iMedia staff members are trained as fusion journalists who combine the standards, mission, ethics and production values of traditional editorial work with a very atypical range of expertise in making that work more visual, more tangible and more accessible to a contemporary audience. The program draws the very best students from across all of the WKU journalism school’s areas of study.
 
Western iMedia consists of Anna Anderson of Shelbyville, Ky., Stephanie Bronner of Louisville, Ky., Elizabeth Geiman of Fort Thomas Ky., Cameron Koch of Hartselle, Ala., Whitney Koontz of Louisville Ky., Brie Logsdon of Louisville, Ky., Lauren Lorance of Jeffersonville, Ind., Hannah Murphy of Madisonville, Ky., Bethany Randall of Owensboro, Ky., and Khristian Tate of Owenton, Ky. WKU graduate and iMedia alumna Anna Williams of Davenport, Iowa, is assisting the staff with media production. The staff is directed by iMedia coordinator and WKU Turner Multimedia Professor Kerry J. Northrup.
 
For more information on the project or to schedule an interview with Bronner (the iMedia audience lead) or Northrup, please call 1-270-745-5140 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .
 
SurfKY News
Information provided by WKU
Photos provided by SurfKY Graphics

© Copyright 2014 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story by using one of the social media links below.

Most Read This Week (Site-Wide)

April 22, 2014 9494

18 EPA Earth Day Events Take Action on…

in News by EPA
April 21, 2014 5011

Meet The Hopkins County Magistrate…

in News by Rita Dukes Smith, SurfKY News Director
April 22, 2014 3531

Three Juveniles Charged in Connection…

in Top Stories by Paul McRee, SurfKY News Reporter
April 21, 2014 3410

Fire Destroys Old Tobacco Building in…

in Top Stories by Rita Dukes Smith, SurfKY News Director
April 21, 2014 2788

Biscuits & Bacon - Easter Eggs and…

in News by SurfKY News

Most Read Stories from Hopkins County

April 22, 2014 2182

Madisonville Woman Charged with Internet…

in Top Stories by Christopher Rogers
April 19, 2014 1545

Fifth Third on Main Street Comes Down

in Top Stories by Rita Dukes Smith, SurfKY News Director
April 19, 2014 1386

MPD Arrests Juveniles for Recent Rash of…

in Top Stories by Madisonville Police Department
April 19, 2014 1073

Louisville Man Charged in Madisonville…

in Top Stories by Madisonville Police Department
April 21, 2014 552

Hanson Student Among 25 Receiving…

in Top Stories by Abbie Darst

Most Read Stories from Owensboro

April 21, 2014 2139

'Heath & Molly' Benefit Concert…

in Top Stories by Paul McRee, SurfKY News Reporter
April 21, 2014 1423

Owensboro Chamber Plans First ‘Lunch…

in News by Dennis Beard, SurfKY News
April 22, 2014 616

DCPS Among Top 100 Nationally for Finance…

in News by Lora Wimsatt
April 22, 2014 442

New Hwy. 54 Traffic Light to Go Into…

in News by Keith Todd
April 22, 2014 217

Owensboro Museum of Fine Art Plans Exhibit

in Top Stories by Mary Hood

Most Read Stories from Muhlenberg County

April 22, 2014 3531

Three Juveniles Charged in Connection…

in Top Stories by Paul McRee, SurfKY News Reporter
April 21, 2014 3410

Fire Destroys Old Tobacco Building in…

in Top Stories by Rita Dukes Smith, SurfKY News Director
April 21, 2014 1681

One Injured in Rosewood Wreck

in Top Stories by Trooper Stu Recke
April 22, 2014 934

Parsons Named Student of the Month

in Top Stories by Joyce Riggs
April 22, 2014 906

Muhlenberg Last Day of School

in Top Stories by Paul McRee, SurfKY News Reporter

SurfKY News Group, Inc. Central Office & Printing Division
1125 Nebo Rd.  •  Madisonville, KY 42431  •  270.452.2249 (fax)
Main Number: 270.452.2727 (phone)  •  Printing Division Direct Line: 270.821.8600 (phone)

SurfKY Owensboro News Bureau
920 Frederica St. / Suite 210  •  Owensboro, KY 42301  •  270.683-8060 (phone)


Contact a member of our staff: www.surfky.com/contact
Copyright © 2014 SurfKY News Group, Inc.  •  Terms of Use  •  Site Map

social 06social 21social 22social 04social 03