The agency already hosts a large following on its Facebook (75,275 likes) and Twitter (11,700 followers) pages and hopes IG will complement those existing formats.
Instagram is a free online photo-sharing, video-sharing and social networking service that enables its users to take pictures and videos, apply digital filters to them and share on a variety of other social networking sites.
KSP spokesman Sgt. Michael Webb says IG has quickly gone from a trendy iOS-only app, to a massive social network with Android and web presence.
“Instagram hasn’t shown any sign of slowing down, and with the popularity it has with the younger generation, its growth will surely continue,” says Webb.
Webb says the KSP IG account will differ from the agency’s Facebook and Twitter feeds.
“We intend to share a side of the agency that the public doesn’t always get to see,” says Webb. “We use Facebook and Twitter to share pertinent information, scheduled events and breaking news. Instagram will be a completely different feed, sharing photos of troopers and civilian staff at work and play.”
Instagram has 150 million monthly active users with 70 percent of those logging onto the site at least once a day. More than 16 billion photos have been shared on the site since its October 2010 launch date.
Webb says adding IG to the current KSP social media lineup will increase interaction with the 18-24 year-old demographic.
“Facebook users under the age of 25 represent 31 percent of its market shares, whereas Instagram users in that same demographic represent 54 percent,” says Webb.
“It is important for KSP to create a social media platform that will attract young and old alike,” adds Webb.
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