SurfKY News’ Graphics Manager Gary Gates lauded the marriage, saying, “We purchased a company that’s been a staple in this area. Mari Clayton has been a part of this community for many years, doing different forms of print production.” He underscored the value of her 30-years of accumulated knowledge and expertise in the realm of printing and the reputation she brings in tow.
SurfKY News has offered printing services on a smaller scale, primarily as a secondary support service for the advertising department, providing business cards and other promotional and marketing products for clients. “It was just an added bonus to be able to provide something that is more tangible and in your hand—a tool for that particular business,” Gates said.
Mari will now become the Print Production Manager for the new division, SurfKY Printing, expanding the staff and freeing-up Gates to focus primarily on graphics. Bethany Jones, a SurfKY graphics specialist, may also pull some double-duty, contributing to both the news and the printing operations, which reside in adjacent buildings.
SurfKY Printing is located at 1125 Nebo Rd., situated between SurfKY News and People Plus, Inc. The building and highway frontage has given the printing division an enhanced visibility.
Shop setup has progressed quickly, with only a few more pieces of equipment yet to be delivered. New, enhanced capabilities and resources will expand the range of products offered and allow for quick, on-demand services and larger printing projects for clients.
Ron Sanders, president of SurfKY News Group, expects opportunities in other areas as well. “I think one of the things that will be huge will be the bulk-mailing opportunities,” said Sanders. “For one price, clients can send bulk mail to a target audience—they won’t even have to touch it, and there will be instances where we can communicate with a targeted audience for cheaper than you can buy the postage. We can probably, depending on what you are doing, put together a package that will cost you less than if you just went down to the post office to buy stamps to mail something. That’s going to be huge for companies.”
Mari is also settling-in to the new space and her new role, following a 26-year run at the helm of Clayton Printing. “And, I had four years at another company before that,” she said. “So, I’ve put in 30-years of experience.”
Speaking to the transition away from her ownership role, she added, “It’s been an interesting transition but a really, really good one. Now I have resources that were previously unavailable to me, including support from Gary and Bethany for graphic design. It’s just going to be phenomenal, and I’m really excited about what’s going to happen here.”
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