college licenseLEXINGTON, KY (11/27/12) – Following the largest basketball national championship “hot market” in collegiate licensing history, the University of Kentucky (UK) today announced it has extended its partnership agreement with The Collegiate Licensing Company (CLC), an affiliate of IMG College, to continue managing its domestic U.S. trademark licensing program through 2018. CLC will also maintain its partnership with the University to manage its international trademark licensing rights.
 
Kentucky, a CLC partner institution since 1985, will continue to gain access to leading brand protection, brand management, and brand development services through a comprehensive trademark licensing program customized by CLC, which currently represents nearly 200 collegiate properties nationwide. Kentucky will also continue to benefit from CLC’s proven licensing services, which afford the University the opportunity to contract with best-in-class licensees that advance its goals and marketplace position.
 
“Throughout our 27-year partnership with CLC, the Kentucky licensing program has experienced tremendous growth in the sale of licensed merchandise, including a 40 percent increase in royalties in 2011-12 over the previous year,” said Jason Schlafer, Senior Associate Athletics Director for Corporate & University Relations, University of Kentucky. “We value CLC’s knowledge and experience in the collegiate licensing industry, which will help us further grow our program and expand Kentucky’s market presence.”

Through nearly three decades of partnership, CLC has worked closely with the University of Kentucky to expand its retail presence in the marketplace, and to leverage national licensing programs for the University such as the College Vault, a vintage inspired collection of products, Victoria’s Secret PINK, and Old Navy.
 
CLC has also helped Kentucky capitalize on hot market opportunities including its 1996, 1998, and 2012 basketball national championships.

“We are honored to extend our long-term relationship with the University of Kentucky to continue building on the success of its licensing program,” said Cory Moss, Senior VP & Managing Director, The Collegiate Licensing Company. “Kentucky has a tradition-rich history with a national base of supporters, and we look forward to continuing to help the University connect its passionate fans to the renowned UK brand.”

Kentucky is one of 13 schools in the Southeastern Conference (SEC) represented by CLC including The University of Alabama, University of Arkansas, Auburn University, University of Florida, University of Georgia, University of Missouri, University of Mississippi, Louisiana State University, University of South Carolina, University of Tennessee, Texas A&M University, and Vanderbilt University. CLC also represents the Southeastern Conference.
 
IMG College, an affiliate of CLC and creator of the premier national marketing platform in college sports, has represented Kentucky’s multimedia rights since 1974.
 
SurfKY News
Information provided by UK Athletics

LIKE SurfKY on Facebook - Click here to LIKE us now.

© Copyright 2015 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story on social media.

In Other News...

Calloway County Loses Third Game Straight

HOPKINSVILLE, Ky. (5/5/15) — Hopkinsville held off visiting Calloway County Monday, prevailing 6-5 in a high school… Read More

Hopkins County Sheriff's Reports Released

HOPKINS COUNTY, Ky. (5/6/15) — The Hopkins County Sheriff's Office recently released the following reports. David… Read More
1 DOW 17,841.98
-86.22 (-0.48%)    
2 S&P 2,080.15
-9.31 (-0.45%)    
3 NASDAQ 4,919.64
-19.68 (-0.40%)    

Most Read This Week

April 28, 2015 4331

Search for Stolen Vehicle Ends with Woman Charged…

by SurfKY News
May 05, 2015 3679

Meth Charge Follows MPD Investigation into…

by SurfKY News
April 28, 2015 3482

Man Charged with Stalking Smoke Shop Clerk

by MPD
May 05, 2015 3366

School Board Studies Further Spending Cuts

by Charles W. Riley II, SurfKY News
April 30, 2015 2969

Family Says 'Goodbye' to Dog After It Allegedly…

by Doreen Dennis, SurfKY News

Most Read This Month

April 17, 2015 15942

An Open Letter from an Addict

by Olivia Kirks
April 23, 2015 8606

Man Charged with Sodomy, Incest/Victim under 12

by SurfKY News

Stories Trending Now

May 05, 2015 3679

Meth Charge Follows MPD Investigation into…

by SurfKY News
May 05, 2015 3366

School Board Studies Further Spending Cuts

by Charles W. Riley II, SurfKY News
May 06, 2015 1657

Gant Chosen as Pupil Personnel Director

by Tammy Holloway, SurfKY News
May 05, 2015 1199

Madisonville Man Goes to Hospital after…

by SurfKY News
May 05, 2015 1091

Two on Moped Injured in Collision with Car

by Doreen Dennis, SurfKY News
May 05, 2015 1067

Madisonville Police Arrest Reports - May 5, 2015

by SurfKY News
May 05, 2015 947

Baptist Health Madisonville Establishes Foundation

by Kristy J. Quinn
May 06, 2015 667

Hopkins Grand Jury Indictments Handed Down

by Karen McKnight
May 05, 2015 649

SurfKY Spotlight: First Kentucky Bank

by Gary Gates, SurfKY News
May 05, 2015 591

May 2015 In-House Rabies Clinics' Schedule

by Barry L. Franklin