college licenseLEXINGTON, KY (11/27/12) – Following the largest basketball national championship “hot market” in collegiate licensing history, the University of Kentucky (UK) today announced it has extended its partnership agreement with The Collegiate Licensing Company (CLC), an affiliate of IMG College, to continue managing its domestic U.S. trademark licensing program through 2018. CLC will also maintain its partnership with the University to manage its international trademark licensing rights.
 
Kentucky, a CLC partner institution since 1985, will continue to gain access to leading brand protection, brand management, and brand development services through a comprehensive trademark licensing program customized by CLC, which currently represents nearly 200 collegiate properties nationwide. Kentucky will also continue to benefit from CLC’s proven licensing services, which afford the University the opportunity to contract with best-in-class licensees that advance its goals and marketplace position.
 
“Throughout our 27-year partnership with CLC, the Kentucky licensing program has experienced tremendous growth in the sale of licensed merchandise, including a 40 percent increase in royalties in 2011-12 over the previous year,” said Jason Schlafer, Senior Associate Athletics Director for Corporate & University Relations, University of Kentucky. “We value CLC’s knowledge and experience in the collegiate licensing industry, which will help us further grow our program and expand Kentucky’s market presence.”

Through nearly three decades of partnership, CLC has worked closely with the University of Kentucky to expand its retail presence in the marketplace, and to leverage national licensing programs for the University such as the College Vault, a vintage inspired collection of products, Victoria’s Secret PINK, and Old Navy.
 
CLC has also helped Kentucky capitalize on hot market opportunities including its 1996, 1998, and 2012 basketball national championships.

“We are honored to extend our long-term relationship with the University of Kentucky to continue building on the success of its licensing program,” said Cory Moss, Senior VP & Managing Director, The Collegiate Licensing Company. “Kentucky has a tradition-rich history with a national base of supporters, and we look forward to continuing to help the University connect its passionate fans to the renowned UK brand.”

Kentucky is one of 13 schools in the Southeastern Conference (SEC) represented by CLC including The University of Alabama, University of Arkansas, Auburn University, University of Florida, University of Georgia, University of Missouri, University of Mississippi, Louisiana State University, University of South Carolina, University of Tennessee, Texas A&M University, and Vanderbilt University. CLC also represents the Southeastern Conference.
 
IMG College, an affiliate of CLC and creator of the premier national marketing platform in college sports, has represented Kentucky’s multimedia rights since 1974.
 
SurfKY News
Information provided by UK Athletics

e-max.it: your social media marketing partner

LIKE SurfKY on Facebook - Click here to LIKE us now.

© Copyright 2015 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story on social media.

In Other News...

Hanson City Council Discusses Boundaries, Zoning

HANSON, Ky. (7/29/15) — Hanson City Council had its regularly scheduled meeting on Tuesday, July 28 with Mayor Mickey… Read More

Dugan Best Recreation Center Announces Labor Day Schedule

OWENSBORO, Ky. (7/30/15) — Dugan Best Recreation Center will be closed on Labor Day, Sept. 7, 2015. Regular "school is… Read More
1 DOW 17,745.98
-5.41 (-0.03%)    
2 S&P 2,108.63
+0.06 (0.00%)    
3 NASDAQ 5,128.79
+17.05 (0.33%)    

Most Read This Week

July 27, 2015 5546

Death of Central City Man in Dawson Springs Under…

by SurfKY News
July 27, 2015 3709

School System Announces Free Lunch/Breakfast at…

by SurfKY News
July 29, 2015 2365

Miss Hopkins County Fair 2015 Chosen

by Tammy Holloway, SurfKY News
July 28, 2015 2344

Hanson, Owensboro, Bowling Green Youths Win at…

by Tammy Holloway, SurfKY News
July 27, 2015 2236

Family Needs Help in Paying 18-Year-Old's Funeral…

by SurfKY News

Most Read This Month

July 02, 2015 19700

Emergency Response Team on Scene of Standoff on…

by Doreen Dennis, SurfKY News
July 17, 2015 15945

Muhlenberg Most Wanted - Top 10

by SurfKY News

Stories Trending Now

July 30, 2015 2147

Webster Man Leads Police on Chase through Parts…

by SurfKY News
July 29, 2015 1402

24th Annual Miss Teen Hopkins County Fair Pageant…

by Tammy Holloway, SurfKY News
July 29, 2015 1067

Hanson City Council Discusses Boundaries, Zoning

by Tammy Holloway, SurfKY News
July 30, 2015 792

UPDATE: Body of Missing 8 Year Old Found; No Foul…

by SurfKY News
July 30, 2015 680

Madisonville Police Arrest Reports Released -…

by SurfKY News
July 30, 2015 501

Two Teens Face Multiple Charges Including Burglary

by SurfKY News
July 30, 2015 414

UK Women's Golf Announces Strong 2015-16 Schedule

by SurfKY News
July 30, 2015 387

Pet of the Day - Sky

by SurfKY News
July 30, 2015 384

Former Wildcat Fuqua Named Assistant Men's Golf…

by SurfKY News
July 30, 2015 319

Kentucky Lottery Results for Wednesday July 29,…

by SurfKY News