Pick Your Community: | Hopkins | Muhlenberg | Daviess | Christian | Henderson | Lakes | McCracken | Webster
Davis Motor Sales banner ad

University of Kentucky Extends Partnership with Collegiate Licensing Company

college licenseLEXINGTON, KY (11/27/12) – Following the largest basketball national championship “hot market” in collegiate licensing history, the University of Kentucky (UK) today announced it has extended its partnership agreement with The Collegiate Licensing Company (CLC), an affiliate of IMG College, to continue managing its domestic U.S. trademark licensing program through 2018. CLC will also maintain its partnership with the University to manage its international trademark licensing rights.
 
Kentucky, a CLC partner institution since 1985, will continue to gain access to leading brand protection, brand management, and brand development services through a comprehensive trademark licensing program customized by CLC, which currently represents nearly 200 collegiate properties nationwide. Kentucky will also continue to benefit from CLC’s proven licensing services, which afford the University the opportunity to contract with best-in-class licensees that advance its goals and marketplace position.
 
“Throughout our 27-year partnership with CLC, the Kentucky licensing program has experienced tremendous growth in the sale of licensed merchandise, including a 40 percent increase in royalties in 2011-12 over the previous year,” said Jason Schlafer, Senior Associate Athletics Director for Corporate & University Relations, University of Kentucky. “We value CLC’s knowledge and experience in the collegiate licensing industry, which will help us further grow our program and expand Kentucky’s market presence.”

Through nearly three decades of partnership, CLC has worked closely with the University of Kentucky to expand its retail presence in the marketplace, and to leverage national licensing programs for the University such as the College Vault, a vintage inspired collection of products, Victoria’s Secret PINK, and Old Navy.
 
CLC has also helped Kentucky capitalize on hot market opportunities including its 1996, 1998, and 2012 basketball national championships.

“We are honored to extend our long-term relationship with the University of Kentucky to continue building on the success of its licensing program,” said Cory Moss, Senior VP & Managing Director, The Collegiate Licensing Company. “Kentucky has a tradition-rich history with a national base of supporters, and we look forward to continuing to help the University connect its passionate fans to the renowned UK brand.”

Kentucky is one of 13 schools in the Southeastern Conference (SEC) represented by CLC including The University of Alabama, University of Arkansas, Auburn University, University of Florida, University of Georgia, University of Missouri, University of Mississippi, Louisiana State University, University of South Carolina, University of Tennessee, Texas A&M University, and Vanderbilt University. CLC also represents the Southeastern Conference.
 
IMG College, an affiliate of CLC and creator of the premier national marketing platform in college sports, has represented Kentucky’s multimedia rights since 1974.
 
SurfKY News
Information provided by UK Athletics

© Copyright 2014 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story by using one of the social media links below.

Started 11/8/2013
Started 11/8/2013
Started 11/8/2013
Started 11/8/2013
Started 11/8/2013
Started 11/8/2013

In Other News...

Charges Against Park Avenue Pawn Workers Dismissed

MADISONVILLE, Ky. (10/1/14) — Charges against five individuals, who worked at Park Avenue Jewelry and Loans, have been… Read More

Shockley Officially Sworn In as City Administrator

MADISONVILLE, Ky. (10/1/14) — Madisonville Mayor David Jackson swore in Charles Wilson Shockley as city administrative… Read More
Started 11/8/2013
Started 11/8/2013

Most Read This Week (Site-Wide)

September 27, 2014 4124

Hopkins County Grand Jury Misdemeanor Indictments

in News by Karen McKnight
September 29, 2014 3703

Endless Road Strings Bring Orchestra Mix to…

in Top Stories by Paul McRee, SurfKY News
October 01, 2014 3355

Muhlenberg Community Hospital to Host Lighting of…

in Top Stories by Information provided by Erin Warren
September 27, 2014 3187

Sinister on Center Takes Haunted Manor to Whole…

in Top Stories by Charles W. Riley II, SurfKY News
September 29, 2014 2632

One Injured in Single-Vehicle Collision on…

in Top Stories by Rita Dukes Smith, SurfKY News Director
September 28, 2014 2581

Community Shows Support to Muhlenberg Humane…

in Top Stories by Charles W. Riley II, SurfKY News
September 29, 2014 2523

Man, Woman Charged with Violating EPO Against…

in Top Stories by Madisonville Police Department
September 28, 2014 2316

Marching Mustangs Take Third in Ohio Competition

in Top Stories by Information provided by Shawna Hendrix
September 29, 2014 2211

Man Charged with PI, Drugs, After Allegedly…

in Top Stories by Madisonville Police Department
September 27, 2014 2090

Hopkins/Webster Counties Native, Paducah Writer…

in Top Stories by Amber Averitt, SurfKY News
September 29, 2014 2085

Traffic Accident on Brown Road

in News by Madisonville Police Department

Most Read Stories from Hopkins County

September 29, 2014 2632

One Injured in Single-Vehicle Collision…

in Top Stories by Rita Dukes Smith, SurfKY News Director
September 29, 2014 2523

Man, Woman Charged with Violating EPO…

in Top Stories by Madisonville Police Department
September 29, 2014 2211

Man Charged with PI, Drugs, After…

in Top Stories by Madisonville Police Department
September 29, 2014 1657

Man Arrested for DUI, Marijuana Possession

in Top Stories by Madisonville Police Department
September 28, 2014 1455

Angel Garden Dedicated at Baptist…

in Top Stories by Tammy Holloway, SurfKY News

Most Read Stories from Muhlenberg County

September 29, 2014 3703

Endless Road Strings Bring Orchestra Mix…

in Top Stories by Paul McRee, SurfKY News
October 01, 2014 3355

Muhlenberg Community Hospital to Host…

in Top Stories by Information provided by Erin Warren
September 28, 2014 2581

Community Shows Support to Muhlenberg…

in Top Stories by Charles W. Riley II, SurfKY News
September 28, 2014 2316

Marching Mustangs Take Third in Ohio…

in Top Stories by Information provided by Shawna Hendrix
September 29, 2014 1810

Fourteen Year Old Parker Hastings Wins…

in Top Stories by Paul McRee, SurfKY News

SurfKY News Group, Inc. Central Office & Printing Division
1125 Nebo Rd.  •  Madisonville, KY 42431  •  270.452.2249 (fax)
Main Number: 270.452.2727 (phone)  •  Printing Division Direct Line: 270.821.8600 (phone)


Contact a member of our staff: www.surfky.com/contact
Copyright © 2014 SurfKY News Group, Inc.  •  Terms of Use  •  Site Map

social 03social 04social 22social 21social 06