Interestingly enough, a lot of how they have grown so popular might surprise you.

Though every brand is different, the majority of energy drinks contain some of the same general ingredients: methylxanthines, B vitamins, a mix of exotic herbal ingredients (commonly ginseng, guarana, and taurine), large amounts of sugar, and the resulting high levels of caffeine.

As one online blogger states, though, a lot of what energy drinks are made of is “marketing.”

In fact, over 200 new energy drinks hit store shelves in 2006, according to the market research firm ACNielsen, and there’s no telling how many we could find on our convenience store shelves nowadays.

Led by such brands as Red Bull, Rockstar, and Monster, energy drinks are currently a $3.7 billion industry whose revenues have increased by 51 percent in the past year alone. Many energy drinks have names that convey strength, power, speed, and sterility (such as "Full Throttle", "Impulse", and "Pimp Juice"), and many seem to be marketed primarily to a male, 18-30 crowd. Most brands have their own websites that reflect the image emphasis of the brand (heavy rockers, skaters/BMX riders, hip hop, etc.), and often include appropriate background music, sports and celebrity photos from promotional/sponsored events, "energy drink babes", and downloadable wallpapers. Generally speaking, energy drinks are marketed towards young people, such as students pulling all-nighters, movers and shakers "on the go" and those who play sports.

In addition, manufacturers often add a very small dose of a powerful stimulant such as carnitine, but the doses of these and the other add-ins are usually so small that any added "boost" or “pick-up” is purely psychological. Despite exotic formulations, the energy boost in these drinks is usually delivered via the whopping dose of common caffeine, which could be acquired by simply drinking a couple cups of “black” coffee.

With this in mind, it’s easy to see energy drinks in a different light. And while there’s nothing extremely detrimental to one’s health in ingesting the cocktail of ingredients (unless, of course, you qualify as one of the “warning” risks listed on many of the drink’s labels), the real harm comes in the form of their high, over-the-counter price.

Luke Short
iSurf News


LIKE SurfKY on Facebook - Click here to LIKE us now.

© Copyright 2015 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story on social media.

Posted on 2/2/14
3/13 - 16
3/13 - 16

Most Read This Week

March 27, 2015 5880

Three Arrested during Execution of Search…

by Madisonville Police Department/Hopkins County Detention Center
March 25, 2015 5419

Fazoli's, Roses Coming to Madisonville

by Amber Averitt, SurfKY News
March 24, 2015 5174

One Dies, Another Injured in Mortons Gap Traffic…

by Deputy Heath Owens
March 25, 2015 5107

Grand Jury Finds No Criminal Wrongdoing in Bean…

by Doreen Dennis, SurfKY News
March 24, 2015 4277

UPDATE: One Injured in Hopkinsville Road Accident

by Doreen Dennis, SurfKY News
March 25, 2015 4112

Madisonville Man's Living Room Leap Lands Him in…

by Madisonville Police Department / Hopkins County Detention Center

Most Read This Month

March 09, 2015 13796

Multi-Agency Drug Bust Results in $1 Million Meth…

March 02, 2015 11621

Madisonville Teen Faces Numerous Drug Charges

by Madisonville Police Department/Hopkins County Detention Center

Stories Trending Today

March 30, 2015 2366

Man Charged with Child Abuse After Allegedly…

by Madisonville Police Department
March 30, 2015 1968

Juvenile Arrested for Cruelty to Animals

by Hopkins County Sheriff's Office
March 30, 2015 1522

Two Charged in Bremen Meth Bust

by Sheriff Curtis McGehee
March 29, 2015 1145

Huge Turnout Joins to Support Shanice Bean Family

by Tammy Holloway, SurfKY News
March 29, 2015 992

Should Inactivity be Classified as a Disease?

by Mallory Powell
March 30, 2015 965

Report of Suspicious Man Ends with PI, Meth…

by Madisonville Police Department
March 30, 2015 921

Man Charged for Selling Drugs from Red Cardinal…

by Madisonville Police Department
March 29, 2015 841

Covenant Community Church Hosts Annual…

by Tammy Holloway, SurfKY News
March 29, 2015 762

North American Stainless to Make $150 Million…

by Office of the Governor
March 29, 2015 691

Market Commentary - March 29, 2015

by Randall L. Franklin