Interestingly enough, a lot of how they have grown so popular might surprise you.

Though every brand is different, the majority of energy drinks contain some of the same general ingredients: methylxanthines, B vitamins, a mix of exotic herbal ingredients (commonly ginseng, guarana, and taurine), large amounts of sugar, and the resulting high levels of caffeine.

As one online blogger states, though, a lot of what energy drinks are made of is “marketing.”

In fact, over 200 new energy drinks hit store shelves in 2006, according to the market research firm ACNielsen, and there’s no telling how many we could find on our convenience store shelves nowadays.

Led by such brands as Red Bull, Rockstar, and Monster, energy drinks are currently a $3.7 billion industry whose revenues have increased by 51 percent in the past year alone. Many energy drinks have names that convey strength, power, speed, and sterility (such as "Full Throttle", "Impulse", and "Pimp Juice"), and many seem to be marketed primarily to a male, 18-30 crowd. Most brands have their own websites that reflect the image emphasis of the brand (heavy rockers, skaters/BMX riders, hip hop, etc.), and often include appropriate background music, sports and celebrity photos from promotional/sponsored events, "energy drink babes", and downloadable wallpapers. Generally speaking, energy drinks are marketed towards young people, such as students pulling all-nighters, movers and shakers "on the go" and those who play sports.

In addition, manufacturers often add a very small dose of a powerful stimulant such as carnitine, but the doses of these and the other add-ins are usually so small that any added "boost" or “pick-up” is purely psychological. Despite exotic formulations, the energy boost in these drinks is usually delivered via the whopping dose of common caffeine, which could be acquired by simply drinking a couple cups of “black” coffee.

With this in mind, it’s easy to see energy drinks in a different light. And while there’s nothing extremely detrimental to one’s health in ingesting the cocktail of ingredients (unless, of course, you qualify as one of the “warning” risks listed on many of the drink’s labels), the real harm comes in the form of their high, over-the-counter price.

Luke Short
iSurf News your social media marketing partner

LIKE SurfKY on Facebook - Click here to LIKE us now.

© Copyright 2015 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story on social media.

Posted on 2/2/14
3/13 - 16
3/13 - 16

Most Read This Week

July 02, 2015 14768

Emergency Response Team on Scene of Standoff on…

by Doreen Dennis, SurfKY News
July 02, 2015 7165

Police: Stand Off Suspect in Critical Condition

by Doreen Dennis, SurfKY News
June 29, 2015 5414

UPDATE: Victim of Home Invasion/Homicide Died of…

by SurfKY News
June 29, 2015 4161

Accused Synthetic Marijuana Traffickers Appear in…

by Doreen Dennis, SurfKY News
June 28, 2015 3671

'Curb Service’ at Local Eatery Ends with DUI…

by Doreen Dennis, SurfKY News

Most Read This Month

June 24, 2015 45426

Western Kentucky, Southern Indiana's Largest…

by Doreen Dennis, SurfKY News
July 02, 2015 14768

Emergency Response Team on Scene of Standoff on…

by Doreen Dennis, SurfKY News

Stories Trending Now

July 03, 2015 3327

KMA Reminds Motorists of New Kentucky Red Light…

by David Holt
July 03, 2015 1273

Planning Commission Approves Re-zoning…

by Tammy Holloway, SurfKY News
July 03, 2015 1172

County Clerk Warns of Telephone Scam in Hopkins…

by Keenan Cloern
July 04, 2015 1127

Happenings and Meetings – Hopkins County

by Tammy Holloway, SurfKY News
July 03, 2015 1060

States Where Motorcycles Can Run Red Lights…

by Michelle Megna
July 04, 2015 1015

Heavy Rains Flood Streets Around Town

by Doreen Dennis, SurfKY News
July 03, 2015 1003

UPDATE - Suspicious Package under Investigation

by SurfKY News
July 03, 2015 745

Pet of the Day

by Natalie Ostrander
July 03, 2015 613

Beechmont All Stars Defeat Auburn All Stars 10-2

by Mike Groves, SurfKY News
July 03, 2015 607

Central City All Stars Top Bremen All Stars 8-5

by Mike Groves, SurfKY News