BOWLING GREEN, Ky. (6/15/14) — Partnered with WKU, the Community Farmer’s Market is now accepting 'Big Red Dollars.'

The Big Red Dollars Program is a way for students to make purchases for products and services on or off campus with participating merchants by using their WKU student ID cards during the school year.

“This program just started this past April and we wanted to be a part of the program,” said outreach coordinator for Community Farmer’s Market Jackson Rolett. “We are still working out the kinks, but we are seeing a lot of involvement with college students and them wanting to support their local community.”

Jackson said helping college students make better eating choices and to better educate themselves about having a healthier lifestyle is part of the program.

“From my experience with all this, is the poor eating habits college students have,” said Rolett. “It amazes me, that a lot of the students are wanting to make better eating habits and are reaching out to more local venders at the market.”

Jackson said the market is seeing more student involvement.

“I’ve seen a lot of college students on Tuesday afternoons,” said Jackson. “I see them developing relationships with our local farmers and learning more about how to harvest foods.”

Students who participate in the BRD program will also have the opportunity to take part in the market’s Double Dollar program, which students are able to double their money in the market.

“We are extending our Double Dollars program into the Big Red Dollar’s program,” said Rolett. “For example, if a student comes in with $5, we will give them another $5, giving them $10 in the market to use. If students don’t want to use it at the time, they can carry over.”

Jackson said he sees a lot of students come in during the week to get the double dollars and then wait until the following Saturday to come in and use them.

“We started advertising this program during Earth Day,” said Rolett. “To our surprise, we saw a boost in Big Red Dollars and more students coming to the market. We are also in partner with WKU for our USDA grant, too, particularly Christian Ryan-Downing, who is the Sustainability Coordinator. WKU has also been nice to provide us with the location we are currently in now. ”

For more information about the Big Red Dollar’s Program, email Jackson Rolett at This e-mail address is being protected from spambots. You need JavaScript enabled to view it or Christian Ryan-Downing at christian.

Amber Averitt
SurfKY News Reporter
Photo by Amber Averitt

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Posted on 2/2/14
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