HOPKINS COUNTY, Ky. (9/13/13) – R.E.A.L. stands for Rural Entrepreneurship through Active Learning and is offered to every Hopkins County 7th grader each school year at Madisonville Community College.
This is an all-day workshop that students are able to learn about the principals of doing a community analysis and deciding what business would thrive well in their community. Students also learn what entrepreneurship means and give the students a chance to talk about the different entrepreneurs in their families.
“We turn the students loose after they learn all the information from the morning and start developing their own entrepreneurial ideas and making their own business plans and fiscally manage their money in their check books. They will be purchase things like rental space, marketing materials, utilities, and advertisement time,” said Clarissa Hill, Professor of Social Sciences at Madisonville Community College. “After lunch we take them next door so they can video a television commercial and then an audio radio commercial. Then at the closing of the day they come back in and each team will do their individual presentation and talk about their business and then everybody gets to watch and listen to their commercials.”
The college has taken the initiative to help try and promote entrepreneurship in the community and work very close with the school board system to instill the idea of entrepreneurship while the students are young.
“This is my fourth year doing this program,” said Jaime Randolph, Teacher at JMMS. “This program is for the kids to get a chance to work with high school teachers and college professors and create a mock business. They are able to go through all the steps and create business cards and floor plans. They also look at the demographics for the community and learn different things about marketing.”
Photos Provided by Amber Averitt
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