Pick Your Community: | Hopkins | Muhlenberg | Daviess | Christian | Fayette | Henderson | Lakes | McCracken | Warren | Webster

The Dailey Dose: A Young Fashionista Becomes an Entrepreneur

 Trouble viewing this gallery on your device? Click here for photos.

LEXINGTON, Ky. (10/29/13) — Most women are conscious about what they wear on a day to day basis, but for Whitney Reitz her love for fashion started at a young age, all the way back to when she was 13 years old.

“I know this sounds shallow but in Middle School I used to write down what I wore in a calendar so I wouldn’t wear it twice,” Whitney said laughing, “I believe that what someone wears is the best way to show off who they really are, and back then that was the only way I knew how to show it.”

Along with a full time job as an administrations manager in Lexington, Whitney has used the time after her busy workday to get her business started.

“It is something I have always been interested in doing,” Whitney said. “I have always wanted to be a trend spotter and pick out things that I believe would look good for the upcoming season for businesses.”

After researching and figuring out what she has had to do to start making her dream fall into place Whitney coined the name ‘WOW Boutique,’ also known as Whitney’s Online Wardrobe.

“Everything that I will be selling in my boutique is something that I could see myself wearing or an outfit that I already have,” Whitney said. “For the fall season, I will be selling a lot of prints, prints, prints.”

Whitney’s Online Wardrobe is expected to be open for business by the end of the week, however, for a sneak peak at some of the clothes she is going to have for sale, check out ‘Shop WOW Boutiques’ Facebook page.

“For fall I am really pushing Aztec or tribal prints and chunky sweaters,” Whitney said, “I know a lot of people are wary about wearing prints, but I think that the important thing to remember is that your clothing should never be boring.”

With no help from anyone, Whitney has started the business up entirely on her own, having her online boutique operating out of her spare bedroom.

“I’m just starting out and have high hopes for my boutique,” Whitney said, “I know that it’ll take some time for people to hear about it, but I am confident that everyone will love the clothing that I will have available for sale.”

For more information on Shop WOW Boutique, visit the Facebook page or email Whitney at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Looking for a new wardrobe for less? Check out Whitney’s Online Wardrobe today!

Bonnie Dailey
SurfKY News
Pictures provided by Whitney Reitz

© Copyright 2014 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story by using one of the social media links below.

Most Read This Week (Site-Wide)

July 28, 2014 2834

Madisonville Woman Arrested for Being a…

in Top Stories by Madisonville Police Department
July 28, 2014 2398

Madisonville Man Arrested for Endangering…

in Top Stories by Madisonville Police Department
July 25, 2014 2280

No One Injured in Truck-Train Collision

in Top Stories by Ami Clayton, SurfKY News
July 28, 2014 1925

Disagreement Over Killing Snake in House…

in Top Stories by Madisonville Police Department
July 25, 2014 1584

Business Spotlight - McQuady's Automotive

in Top Stories by Charles W. Riley II, SurfKY News

Most Read Stories from Hopkins County

July 28, 2014 2834

Madisonville Woman Arrested for Being a…

in Top Stories by Madisonville Police Department
July 28, 2014 2398

Madisonville Man Arrested for Endangering…

in Top Stories by Madisonville Police Department
July 25, 2014 2280

No One Injured in Truck-Train Collision

in Top Stories by Ami Clayton, SurfKY News
July 28, 2014 1925

Disagreement Over Killing Snake in House…

in Top Stories by Madisonville Police Department
July 28, 2014 1498

Two Injured in Vehicle Collision on…

in Top Stories by William Roundtree

Most Read Stories from Owensboro

July 28, 2014 890

Zuberer Takes Over at Quarterback for…

in News by Steve LeMaster
July 28, 2014 822

Dont Miss Out on a Howl of a Good Time

in News by Brittni Bunn
July 28, 2014 604

Instant Admissions Day is Aug. 1, 2014

in News by Bernie Hale
July 28, 2014 330

Prosecutors Mull Over Whether to Charge…

in Top Stories by Dennis Beard, SurfKY News
July 28, 2014 230

Owensboro Police Department Activity…

in Top Stories by Dennis Beard, SurfKY News

Most Read Stories from Muhlenberg County

July 25, 2014 1584

Business Spotlight - McQuady's Automotive

in Top Stories by Charles W. Riley II, SurfKY News
July 25, 2014 1378

Business Spotlight - Blue Moon Car Wash

in Top Stories by Charles W. Riley II, SurfKY News
July 28, 2014 1052

Foot Pursuit Ends with Arrest

in Top Stories by Christopher Rogers
July 25, 2014 1026

Open Mic, Bike Night Offer Good Times in…

in Top Stories by Paul McRee, SurfKY News
July 28, 2014 987

Boys of Broad to Launch Video at Cinema 4

in Top Stories by Paul McRee, SurfKY News

SurfKY News Group, Inc. Central Office & Printing Division
1125 Nebo Rd.  •  Madisonville, KY 42431  •  270.452.2249 (fax)
Main Number: 270.452.2727 (phone)  •  Printing Division Direct Line: 270.821.8600 (phone)

SurfKY Owensboro News Bureau
920 Frederica St. / Suite 210  •  Owensboro, KY 42301  •  270.683-8060 (phone)


Contact a member of our staff: www.surfky.com/contact
Copyright © 2014 SurfKY News Group, Inc.  •  Terms of Use  •  Site Map

social 06social 21social 22social 04social 03