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The Dailey Dose: A Young Fashionista Becomes an Entrepreneur

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LEXINGTON, Ky. (10/29/13) — Most women are conscious about what they wear on a day to day basis, but for Whitney Reitz her love for fashion started at a young age, all the way back to when she was 13 years old.

“I know this sounds shallow but in Middle School I used to write down what I wore in a calendar so I wouldn’t wear it twice,” Whitney said laughing, “I believe that what someone wears is the best way to show off who they really are, and back then that was the only way I knew how to show it.”

Along with a full time job as an administrations manager in Lexington, Whitney has used the time after her busy workday to get her business started.

“It is something I have always been interested in doing,” Whitney said. “I have always wanted to be a trend spotter and pick out things that I believe would look good for the upcoming season for businesses.”

After researching and figuring out what she has had to do to start making her dream fall into place Whitney coined the name ‘WOW Boutique,’ also known as Whitney’s Online Wardrobe.

“Everything that I will be selling in my boutique is something that I could see myself wearing or an outfit that I already have,” Whitney said. “For the fall season, I will be selling a lot of prints, prints, prints.”

Whitney’s Online Wardrobe is expected to be open for business by the end of the week, however, for a sneak peak at some of the clothes she is going to have for sale, check out ‘Shop WOW Boutiques’ Facebook page.

“For fall I am really pushing Aztec or tribal prints and chunky sweaters,” Whitney said, “I know a lot of people are wary about wearing prints, but I think that the important thing to remember is that your clothing should never be boring.”

With no help from anyone, Whitney has started the business up entirely on her own, having her online boutique operating out of her spare bedroom.

“I’m just starting out and have high hopes for my boutique,” Whitney said, “I know that it’ll take some time for people to hear about it, but I am confident that everyone will love the clothing that I will have available for sale.”

For more information on Shop WOW Boutique, visit the Facebook page or email Whitney at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

Looking for a new wardrobe for less? Check out Whitney’s Online Wardrobe today!

Bonnie Dailey
SurfKY News
Pictures provided by Whitney Reitz

© Copyright 2014 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story by using one of the social media links below.

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