LEXINGTON, Ky. (1/9/14) — Keep It Real, a contest calling for teens to create videos with anti-drinking messages has been suspended due to lack of funds. The 30-second videos gave teens the opportunity to discourage their peers from underage drinking and opened up conversations about alcohol use among youth.
In the contest’s nine years of running more than 2,000 youth from 67 schools in 47 Kentucky counties have participated. In 2010, 83 percent of youth said they were less likely to drink after participating in the program and in 2012, 70 percent of youth said that participation in the program opened up discussion with their parents about underage drinking.
DrugFreeLex, a drug and alcohol abuse prevention coalition that is part of the Mayor’s Alliance on Substance Abuse, is leading the fundraising effort to get the program running again. The group’s goal is to raise $30,000 by March 31, 2014 to launch an expanded version of the program that includes videos about all substance abuse.
Donations can be mailed to:
C/O Bluegrass Prevention Center
P.O. Box 13670
Lexington, Ky 40583
Donations should be made payable to the Bluegrass Prevention Center and noted for “DrugFreeLex.”
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