PHI 3 Paducah AA PictureWESTERN KY (4/12/12) - PHI Air Medical launches a campaign designed to provide education and raise awareness before prom and graduation season.

April is designated as a month-long Alcohol Awareness campaign to bring information to the public on alcohol related issues. PHI Air Medical recently announced a community-wide effort to educate and raise awareness throughout the month of April.

“The fact that every 15 minutes, someone dies from an alcohol related accident or incident and that most of these are completely avoidable is something our company and crews do not take lightly,” explains Eric Rohde, Regional Director for PHI Air Medical. “Our focus with the You Drink, You Drive, We Fly campaign this year is to be proactive in our communities. Our goal is to arm people of all ages and backgrounds with educational information, materials and support that will ultimately raise awareness for the prevention of these accidents.”

PHI provided the following alarming facts on alcohol abuse and alcoholism:
79,000 deaths are annually attributed to excessive alcohol use
Alcoholism is the 3rd leading lifestyle-related cause of death in the nation
Up to 40% of all hospital beds in the United States (except for those being used by maternity and intensive care patients) are being used to treat health conditions that are related to alcohol consumption
1 in 12 adults suffer from an alcohol abuse or dependence

“Our crews often respond to alcohol related driving scenes to provide critical care for these patients. We strongly believe PHI has a responsibility to provide support and education in the communities we serve,” continued Rohde. “The best prevention is knowing what people can do to be proactive and help identify the signs and symptoms of alcohol abuse.”

PHI Air Medical is committed to engaging and informing local communities on critical health related issues and aggressively supports several key initiatives throughout the year, including Breast Cancer Awareness, Women’s Heart Health, Water Safety and Men’s Health issues. PHI crews and professionals in communities across the country are dedicated to addressing these important issues by providing their time, educational materials and support through local events.

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