pink gloves 300PADUCAH, KY (5/14/12) – Western Baptist Hospital’s Pink Glove Dance public relations campaign for breast cancer awareness and “Miracles Every Day” television advertising are among national winners of the 29th Annual Healthcare Advertising Awards.
 
The “miracles” campaign was one of 245 silver award winners, and the Pink Glove Dance entry was one of 231 bronze winners.
 
A national panel of judges reviewed 4,000 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
 
Western Baptist launched the “miracles” TV/video series in November, featuring hospital staff and a number of patients able to return to their daily activities after treatment for heart attack, stroke, cancer and premature birth. Each story ends with the message: “Sometimes it’s hard to believe in miracles until you see them happening every day.” They can be viewed at www.baptistmiracles.tv. (The same campaign was recognized last week as a winner in the Aster Awards, another national contest.)
 
Last October, Western Baptist finished sixth nationally in social media voting for its Pink Glove Dance video, featuring about 225 employees, including several breast cancer survivors. In addition to the bronze award for the complete public relations campaign, the Pink Glove video won a merit award. (See www.westernbaptist.com/pinkglove).
 
The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
 
SurfKY News
Information provided by Angie Kinsey

LIKE SurfKY on Facebook - Click here to LIKE us now.

© Copyright 2015 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story on social media.

In Other News...

BMS Eighth Grader Advances to National History Bee Finals

BENTON, Ky. (3/30/15) — Benton Middle School eighth grader, Brady Guess competed in the Regional History Bee… Read More

Col. Stephen Trigg Chapter in Cadiz Honors 22 Vietnam Veterans on 'Vietnam Veterans Recognition Day'

KENTUCKY (3/30/15) — On Sunday afternoon the Compatriots of the Col. Stephen Trigg Chapter honored 22 veterans of the… Read More

Most Read This Week

March 27, 2015 6083

Three Arrested during Execution of Search…

by Madisonville Police Department/Hopkins County Detention Center
March 25, 2015 5546

Fazoli's, Roses Coming to Madisonville

by Amber Averitt, SurfKY News
March 24, 2015 5251

One Dies, Another Injured in Mortons Gap Traffic…

by Deputy Heath Owens
March 25, 2015 5199

Grand Jury Finds No Criminal Wrongdoing in Bean…

by Doreen Dennis, SurfKY News
March 30, 2015 4855

Man Charged with Child Abuse After Allegedly…

by Madisonville Police Department
March 24, 2015 4340

UPDATE: One Injured in Hopkinsville Road Accident

by Doreen Dennis, SurfKY News

Most Read This Month

March 09, 2015 14209

Multi-Agency Drug Bust Results in $1 Million Meth…

by KSP DESI
March 02, 2015 11699

Madisonville Teen Faces Numerous Drug Charges

by Madisonville Police Department/Hopkins County Detention Center

Stories Trending Today

March 30, 2015 4855

Man Charged with Child Abuse After Allegedly…

by Madisonville Police Department
March 30, 2015 2744

Man Charged for Selling Drugs from Red Cardinal…

by Madisonville Police Department
March 30, 2015 2719

Juvenile Arrested for Cruelty to Animals

by Hopkins County Sheriff's Office
March 30, 2015 2691

Two Charged in Bremen Meth Bust

by Sheriff Curtis McGehee
March 30, 2015 2414

Report of Suspicious Man Ends with PI, Meth…

by Madisonville Police Department
March 31, 2015 1903

Man Charged for Driving While under Influence of…

by Madisonville Police Department
March 30, 2015 1546

Madisonville Police Arrest Reports - March 30,…

by Madisonville Police Department
March 29, 2015 1542

Huge Turnout Joins to Support Shanice Bean Family

by Tammy Holloway, SurfKY News
March 31, 2015 1256

Happenings and Meetings - Hopkins County

by Amber Averitt, SurfKY News
March 30, 2015 1211

Hopkins County Sheriff's Arrest Reports

by Hopkins County Sheriff's Office