Pick Your Community: | Hopkins | Muhlenberg | Daviess | Christian | Fayette | Henderson | Lakes | McCracken | Warren | Webster
Davis Motor Sales banner ad

Western Baptist Ad Campaigns Receive National Awards

pink gloves 300PADUCAH, KY (5/14/12) – Western Baptist Hospital’s Pink Glove Dance public relations campaign for breast cancer awareness and “Miracles Every Day” television advertising are among national winners of the 29th Annual Healthcare Advertising Awards.
 
The “miracles” campaign was one of 245 silver award winners, and the Pink Glove Dance entry was one of 231 bronze winners.
 
A national panel of judges reviewed 4,000 entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
 
Western Baptist launched the “miracles” TV/video series in November, featuring hospital staff and a number of patients able to return to their daily activities after treatment for heart attack, stroke, cancer and premature birth. Each story ends with the message: “Sometimes it’s hard to believe in miracles until you see them happening every day.” They can be viewed at www.baptistmiracles.tv. (The same campaign was recognized last week as a winner in the Aster Awards, another national contest.)
 
Last October, Western Baptist finished sixth nationally in social media voting for its Pink Glove Dance video, featuring about 225 employees, including several breast cancer survivors. In addition to the bronze award for the complete public relations campaign, the Pink Glove video won a merit award. (See www.westernbaptist.com/pinkglove).
 
The Healthcare Advertising Awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development.
 
SurfKY News
Information provided by Angie Kinsey

© Copyright 2014 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story by using one of the social media links below.

In Other News...

Deadline Nearing for Educational Field Trip Grants

GOLDEN POND, Ky. (4/15/14) — Are you an educator interested in planning a field trip to experience the Land Between The… Read More

Cadiz Police Reports — April 16, 2014

CADIZ, Ky. (4/16/14) — The Cadiz Police Department released the following arrest reports on Wednesday, April 16.… Read More

Most Read This Week (Site-Wide)

April 16, 2014 17188

UPDATE- Sheriff's Office Following Leads…

in Top Stories by Taylor Riley, SurfKY News Reporter
April 14, 2014 5597

U.S. Bank Hanson on Lockdown Due to Bomb…

in Top Stories by Rita Dukes Smith, SurfKY News Director
April 14, 2014 5037

Pedestrian Killed During Two Vehicle…

in Top Stories by Chris E. King
April 13, 2014 4296

One Dead in Two Vehicle Head On Collision

in Top Stories by Chris E. King
April 12, 2014 2721

One Injured in Two Vehicle Accident in…

in Top Stories by Rita Dukes Smith, SurfKY News Director

Most Read Stories from Hopkins County

April 14, 2014 5037

Pedestrian Killed During Two Vehicle…

in Top Stories by Chris E. King
April 13, 2014 4296

One Dead in Two Vehicle Head On Collision

in Top Stories by Chris E. King
April 12, 2014 2721

One Injured in Two Vehicle Accident in…

in Top Stories by Rita Dukes Smith, SurfKY News Director
April 15, 2014 2701

Police Searching for Sureway's 'Baby…

in Top Stories by Taylor Riley, SurfKY News Reporter
April 15, 2014 2167

Multi-Agency Investigation Leads to Drug…

in Top Stories by Lori Blakeley

Most Read Stories from Owensboro

April 14, 2014 1545

Grow Garden Grow - Spring Has Sprung

in News by Barbara Cecil Russ
April 13, 2014 883

Two Daviess County Men Busted for…

in Top Stories by Scott Gibbs
April 15, 2014 841

Owensboro Police Investigate Auto Accident

in News by Michael Hathaway
April 15, 2014 664

Owensboro Parks Offers Tennis Lessons

in News by Britni Bunn
April 14, 2014 555

Owensboro Health Hosts Tours for…

in Top Stories by Dennis Beard, SurfKY News

Most Read Stories from Muhlenberg County

April 13, 2014 2508

Muhlenberg 4-H is Buzzing

in Top Stories by Janie Culton
April 14, 2014 1903

MCC Staff Shares Good News with…

in Top Stories by Paul McRee, SurfKY News Reporter
April 15, 2014 1117

'Walk Right Back' An Everly Brother's…

in Top Stories by Paul McRee, SurfKY News Reporter
April 15, 2014 1086

Local MCHS Students Train at Job Corps

in Top Stories by Karen Robinson
April 15, 2014 892

Thumbpickers Unite at Mose Rager Day

in Top Stories by Paul McRee, SurfKY News Reporter

SurfKY News Group, Inc. Central Office & Printing Division
1125 Nebo Rd.  •  Madisonville, KY 42431  •  270.452.2249 (fax)
Main Number: 270.452.2727 (phone)  •  Printing Division Direct Line: 270.821.8600 (phone)

SurfKY Owensboro News Bureau
920 Frederica St. / Suite 210  •  Owensboro, KY 42301  •  270.683-8060 (phone)


Contact a member of our staff: www.surfky.com/contact
Copyright © 2014 SurfKY News Group, Inc.  •  Terms of Use  •  Site Map

social 06social 21social 22social 04social 03