Pick Your Community: | Hopkins | Muhlenberg | Daviess | Christian | Fayette | Henderson | Lakes | McCracken | Warren | Webster
Davis Motor Sales banner ad

Bowling Green Rebranded as A Destination Geared for Fun

bowling green fun 300BOWLING GREEN, Ky. (8/14/13) – The Bowling Green Area Convention & Visitors Bureau decided to reevaluate the city as a destination and develop a strong brand identity about a year ago. A substantial amount of qualitative and quantitative research was conducted to learn from its own tourism industry and gain visitor feedback.
 
"Once the research was boiled down, we learned we need to focus on what makes us really distinct,” Vicki Fitch, Executive Director of the CVB, said. "The home of the Corvette and Bowling Green's obsession over the American sports car is undeniable".
 
This week the CVB began rolling out presentations within the community that shared the story saying Bowling Green is where the classic American sports car is celebrated. This identity is communicated in the brand’s newly adopted tagline, “Geared for Fun!” and reflected in a logo that tips its hand to the distinct shape of the National Corvette Museum.
 
"For travelers on the interstate, it's our skyline and most recognizable tourism draw," Fitch said.

Last year the CVB hired Chandlerthinks, a digital marketing team of branding specialists and buzz strategists, to assist in rebranding Bowling Green as a tourism destination. After completing surveys, marketing research and developing creative strategies, Steve Chandler, digital branding specialist at Chandlerthinks, revealed Bowling Green’s new destination brand to the CVB board of directors on Monday night.
 
Chandler explained the process of creating the brand, which was based on research highlighting Bowling Green’s biggest tourism draws: the city’s point of distinction being the Corvette, the city being a magnet for auto enthusiasts, the importance of the city’s nearness to Mammoth Cave, the city’s visitors being “hands-on” individuals and the charm and sense of place found downtown and in the surrounding countryside with rolling hills.
 
Bowling Green’s rebrand presents a destination epitomizing the classic all-American vacation, a unique hub of south central Kentucky with a picturesque canvas that gives families the chance to spend time together and, most importantly, have fun.
 
“A destination brand is a feeling, one that visitors get when they experience a community,” Fitch said. “This new destination brand encapsulates the feeling Bowling Green gives visitors.”
 
This new marketing strategy gives the local community and businesses opportunities to collaborate and manifest this feeling.
 
Go to www.visitbgky.com for more details on Bowling Green as a destination.
 
SurfKY News
Information provided by Telia Butler

© Copyright 2014 SurfKY News Group, Inc. All rights reserved. This material may not be published, broadcast, or rewritten without permission. SurfKY News encourages you to share this story by using one of the social media links below.

Most Read This Week (Site-Wide)

July 18, 2014 2765

Madisonville Man Arrested for Meth in…

in Top Stories by Sheriff Curtis McGehee
July 18, 2014 1796

Hopkins County Health Department Food…

in News by Lisa Miller
July 18, 2014 1698

K9 Unit Helps Find Meth in Muhlenberg…

in Top Stories by Sheriff Curtis McGehee
July 18, 2014 1592

Man Injured in Depoy Accident

in Top Stories by Trooper Stu Recke
July 18, 2014 1430

Owensboro Police Department Reports…

in News by Dennis Beard, SurfKY News

Most Read Stories from Hopkins County

July 18, 2014 2765

Madisonville Man Arrested for Meth in…

in Top Stories by Sheriff Curtis McGehee
July 19, 2014 932

Local Hip-Hop Artist, Marack, Talks About…

in Top Stories by Amber Averitt, SurfKY News
July 19, 2014 752

Riddle Insurance Inaugural Flight

in Top Stories by Ron Sanders
July 21, 2014 619

Three Injured in Three-Vehicle Collision…

in Top Stories by Rita Dukes Smith, SurfKY News Director
July 21, 2014 380

Madisonville Fire Chief Announces…

in Top Stories by Rita Dukes Smith, SurfKY News Director

Most Read Stories from Owensboro

July 18, 2014 1430

Owensboro Police Department Reports…

in News by Dennis Beard, SurfKY News
July 21, 2014 476

Portion of Southeastern Parkway Closed…

in News by Beth Cecil
July 18, 2014 388

Owensboro Begins Year-Long, Long Range…

in Top Stories by Dennis Beard, SurfKY News
July 21, 2014 331

Strahan Selected as Cravens Elementary…

in Top Stories by Julie Ellis
July 21, 2014 139

ODC 14-Year-Olds Win West State, Move on…

in Top Stories by Steve LeMaster

Most Read Stories from Muhlenberg County

July 18, 2014 1698

K9 Unit Helps Find Meth in Muhlenberg…

in Top Stories by Sheriff Curtis McGehee
July 18, 2014 1592

Man Injured in Depoy Accident

in Top Stories by Trooper Stu Recke
July 21, 2014 1375

Five Sent to Hospital After Two-Vehicle…

in Top Stories by Rita Dukes Smith, SurfKY News Director
July 18, 2014 1177

From New York to Greenville, Iron Beam…

in Top Stories by Charles W. Riley II, SurfKY News
July 19, 2014 1106

Cash Mob Descends on Muhlenberg…

in Top Stories by Rita Dukes Smith, SurfKY News Director

SurfKY News Group, Inc. Central Office & Printing Division
1125 Nebo Rd.  •  Madisonville, KY 42431  •  270.452.2249 (fax)
Main Number: 270.452.2727 (phone)  •  Printing Division Direct Line: 270.821.8600 (phone)

SurfKY Owensboro News Bureau
920 Frederica St. / Suite 210  •  Owensboro, KY 42301  •  270.683-8060 (phone)


Contact a member of our staff: www.surfky.com/contact
Copyright © 2014 SurfKY News Group, Inc.  •  Terms of Use  •  Site Map

social 06social 21social 22social 04social 03