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Three Student Teams Work with Kentucky Schools to Prevent Youth Bullying

wku journalism3 300BOWLING GREEN, Ky. (5/5/14) –  Fifteen 2013 public relations graduates from Western Kentucky University’s School of Journalism & Broadcasting earned distinctions at the 28th annual Parthenon Awards in Nashville, Tenn., April 29.

Three student public relations teams won one Parthenon award and two Certificates of Merit, all in the Student Category, with awareness campaigns to prevent youth bullying. The campaigns were conducted in their 2013 public relations senior capstone class.

The Nashville chapter of the Public Relations Society of America presented the awards, which acknowledges excellence for public relations programs and projects.

“The students invest most of two semesters to researching, developing and implementing their campaigns so it is a great honor for them to earn these distinctions,” said Vicki Bagwell, APR, Fellow PRSA, SJ&B assistant director and public relations associate professor.  “Feedback from public relations professionals who judge the entries also offers students a better understanding of how teamwork and effort can lead to a successful public relations campaign.”  

The overall goals of the campaigns were to increase awareness among children, teens, parents and other key audiences of the serious short-and long-term consequences of youth bullying for individuals between the ages of 10 and 19, and inform these audiences of the steps they can take to help prevent and report bullying.

  • Graduates Elizabeth Floore of Louisville, Cameron Franey of Owensboro, Kelsey Layer of Hendersonville, Tenn., Andrew Mitchell of Bowling Green and Rebecca Morris of Louisville received a Parthenon Award for their work on the “Be Bigger Than Bullying” campaign at Bowling Green High School.

  • Graduates Shauntez Clay of Louisville, Ashley Lewis of Elizabethtown, Taylor Phillips of Philpot, Ashton Skates of Paducah and Dawn Wientjes of Metropolis, Ill., earned a Certificate of Merit for their work on the “Understand Together” campaign for The Carol Martin Gatton Academy of Mathematics and Science at WKU.

  • Graduates Camille Coltrain of Richmond, Somer Dunaway of Owensboro, Alexayndra LeForge of Richmond, Katrina Metoyer of Garden Grove, Calif., and Lauren Wells of Scottsburg, Ind., won a Certificate of Merit for their work on the “Sail Away from Bullying” campaign for College View Middle School in Owensboro.

Public relations professionals from other PRSA chapters evaluated the entries based on quality of research, creativity and accuracy in strategic planning, effective execution, evaluation efforts, and appropriateness for desired audience.

For information, contact the School of Journalism & Broadcasting at (270) 745-5834.

SurfKY News
Information provided by WKU News

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