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Baptist Health Paducah Wins National Award for Ad Campaign

aster awards 300PADUCAH, Ky. (5/6/13) – Baptist Health Paducah has received a national award for its “My Heart Belongs to Baptist” ad campaign.
 
It received a silver award in The 2013 Aster Awards, an elite competition recognizing the nation’s most talented healthcare marketing professionals for outstanding excellence in advertising. Entries from calendar year 2012 competed against similar-sized organizations in their category.
 
Baptist Health launched the campaign last summer. It included patients’ stories of loyalty, sharing how their “hearts” really do belong to Baptist, the heart hospital our region prefers 3 to 1.
 
All contest winners are posted on the Aster Awards Web site (www.AsterAwards.com), as well as published in Marketing Healthcare Today, a national healthcare marketing magazine. The competition is hosted by the magazine and Creative Images, Inc.
 
SurfKY News
Information provided by Angie Kinsey

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Posted on 2/2/14
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
3/12 - 718 switched from reg 2 to hopkins only
Posted on 1/31/2014
2/6/2014 - posted
3/13 - 16
447 on Feb 15th (Val ad ended) switched to kid books
2/18 - 553 clicks
CHANGED TO SIMPLE AD ON 2/19 619 HITS
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
3/12 - 718 switched from reg 2 to hopkins only
Posted on 1/31/2014
2/6/2014 - posted
3/13 - 16
447 on Feb 15th (Val ad ended) switched to kid books
2/18 - 553 clicks
CHANGED TO SIMPLE AD ON 2/19 619 HITS
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
3/12 - 718 switched from reg 2 to hopkins only
Posted on 1/31/2014
2/6/2014 - posted
3/13 - 16
447 on Feb 15th (Val ad ended) switched to kid books
2/18 - 553 clicks
CHANGED TO SIMPLE AD ON 2/19 619 HITS
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
Genovese - http://www.mchky.org/staff/bio.php?doc_id=35646&sub= Lewis - http://www.mchky.org/getpage.php?name=bracken_lewis Holt - http://www.mchky.org/getpage.php?name=drholt Napier - http://www.mchky.org/getpage.php?name=dr.napier_page Newman - http://www.mchky.org/staff/bio.php?doc_id=50353
3/12 - 718 switched from reg 2 to hopkins only
Posted on 1/31/2014
2/6/2014 - posted
3/13 - 16
447 on Feb 15th (Val ad ended) switched to kid books
2/18 - 553 clicks
CHANGED TO SIMPLE AD ON 2/19 619 HITS

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