WKUBOWLING GREEN, Ky. (7/29/19) — WKU Director of Athletics Todd Stewart announced Monday title changes for three staffers within the athletics department.

Zach Greenwell will serve as Associate Athletic Director for Communications/Media Relations, Gina Knutson will serve as Associate Athletic Director/Senior Woman Administrator, and Olivia Higgins will serve as Assistant Athletic Director for Marketing.

Greenwell has called Bowling Green home for more than a decade, but returned to The Hill to work in WKU Athletics in June 2016.

In his current role, Greenwell oversees the WKU Athletic Communications/Media Relations department, including budgeting, multimedia/digital efforts, WKU's TV/radio/streaming agreements, statistics, record-keeping and website maintenance.

He also assists with the strategic planning for the athletic department and serves as the department spokesman. Additionally, Greenwell is the primary media contact for the tradition-rich WKU Hilltopper Basketball program.

Prior to moving into his current role, Greenwell also coordinated media efforts for WKU's men's and women's golf programs through some of the most productive seasons in their histories. He also previously organized the hiring and scheduling of a team of student workers in the Athletic Communications/Media Relations department.

Before joining WKU in 2016, Greenwell spent the first five years of his career in the newspaper business as a sports reporter. After a brief stint at the Madisonville Messenger, Greenwell returned to Bowling Green in 2011 to begin working for the BG Daily News – first as a prep sports reporter, but the last several years on the WKU Athletics beat.

An Ekron native, Greenwell graduated from WKU in 2011 with a bachelor's degree in news/editorial journalism, as well as minors in history and criminology. He will complete a master's degree in intercollegiate athletic administration from WKU in fall 2019.

Knutson is responsible for the athletics department's human resources, student athlete development, championship operations, and serves as athletics' Title IX coordinator on campus. Knutson has sport supervision of WKU's women's basketball and softball programs.

Knutson serves as the SWA liaison for Conference USA's staff and softball coaches. She also serves as an administrator for WKU's Student Athlete Advisory Committee (SAAC). Knutson is a co-chair with Higgins for the annual TOPSY Awards banquet that recognizes and awards student-athletes across all WKU sports. She has graduated from the Staff Leadership Institute from Western Kentucky University's Continuing and Professional Development program in 2019. Knutson is an active member of the Women Leaders in College Sports.

Knutson began her career at WKU serving as the Assistant Director of Facilities and Event Management in June 2016. She was responsible for daily upkeep of all athletic sport facilities, primary game management for several sports, access control for the entire athletic department, television broadcast liaison, and capitol project management.

Prior to WKU, Knutson was a Postgraduate Intern with the National Collegiate Athletic Association (NCAA) in Championship and Alliances and Playing Rules for the 2015-16 academic year. Before that, she was a Graduate Assistant for Operations, Facilities, and Events at Georgia State University.

As a former student-athlete, she lettered four years in softball at the University of Delaware, where she was named to the 2011 All-Colonial Athletic Association Second Team. She was also a recipient of the Colonial Athletic Association Academic Honor Roll during her time with the Blue Hens.

Knutson holds a Bachelor's of Science in Sport Management from the University of Delaware (2013) and a Master of Science in Sports Administration from Georgia State University (2015) and is a native of Elmhurst, Ill.

In her fourth year in the department, Higgins operates WKU Athletics Marketing through multiple campaigns to enhance fan experience and generate revenue through ticket sales. She administers and oversees game presentations, video board productions, special events and promotions, spirit groups, apparel and licensing, advertising, video broadcast, sponsorship collaboration and campaign execution.

She is also responsible for increasing revenue and attendance, creating a positive and exciting game day atmosphere, increasing fan engagement and furthering the brand of WKU Athletics. She directs all phases of tracking the Hilltoppers With Heart Community Service initiative program, and she also works closely with Knutson on advising the Student-Athlete Advisory Committee and Life Skills programs.

During her undergraduate years, Olivia was an operations and recruiting assistant for the WKU Football program with head coaches Bobby Petrino and Jeff Brohm. She also spent a season with the Triple-A affiliate of the Cincinnati Reds, the Louisville Bats, in the communications department where she also was a part of the 2015 MLB All-Star Game Staff.

The Louisville native received her bachelor's degrees from WKU in Public Relations and Sport Management in 2015. She also received her master's degree in Sport Administration with a concentration in Sport Media and Branding from WKU in 2017. She is an alum and current advisor of the Chi Theta Chapter of Chi Omega and a part-time professor with WKU's Kinesiology, Recreation & Sport Department.

 

 

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